Slowly but surely, over the past decade, the convergence of beauty and wellness has brought us to a 2019 where the line between skin care and self-care is virtually the same. For many consumers, it's no longer good enough for a product to promise a brighter complexion or smoother skin on an optics level; whether it's actually good for us to put on our bodies is just as, if not more, important. Perhaps no one believes this more than Josie Maran, the model and beauty mogul who founded her brand, Josie Maran Cosmetics, 11 years ago, and is now entering the CBD beauty space with
Skin Dope, a collection of two new oils infused with hemp seed and CBD (short for cannabidiol), respectively.
"I would sit in every makeup chair as a model and be like, 'Do you have anything that's healthier? Or something that's nontoxic?'" Maran tells Allure. "And [makeup artists] would tell me it was impossible to have high-performing [products that were] healthy and natural." As for the rapid ascent of CBD's popularity in beauty? It's something Maran, a fervent believer in all things clean and plant-based, was "really excited" to see go fully mainstream.
Fans of Josie Maran (the brand) already know that a cornerstone ingredient of the brand is argan oil, which Maran (the person) helped usher into the beauty vernacular at a time when face oils were still an emerging category. The first new drop is a 50/50 argan and hemp seed oil, which addresses skin concerns including elasticity, dullness, and early signs of aging. The second is an argan oil spiked with 100 milligrams of full-spectrum CBD (grown in small batches in Maran's hometown of Humboldt, California), which helps soothe stressed-out skin and provides topical relief.
Both formulas are certified organic, and what you see on the bottle is basically where the ingredient lists begin and end: "Argan oil, as you know, is one pure ingredient," Maran explains. "I really wanted to follow suit with that plan with [Skin Dope] and just make it one, two ingredients. Nothing else at all in the bottle."
But as Maran also points out, not all CBD is created equal: "A lot of CBD comes as an isolate, which is a chemical [form] that's a process to turn it into crystals," Maran says, adding that the isolation process can compromise the quality of the extracted result. "I'm really excited to lead in how we source it as well: from the farmers, 100 percent sustainable, and 100 percent organic." Savvy beauty fans may have also come across the term "full-spectrum," which means that the CBD is derived from the most integral parts of the plant, i.e., the flowers, stalk, and leaves.
"Since CBD oil has anti-inflammatory and calming properties, it may be useful in treating several inflammatory skin conditions, like eczema and psoriasis," says Joshua Zeichner, director of cosmetic and clinical research at Mount Sinai Hospital. "Hemp seed oil has also commonly been used in skin care for its hydrating and skin-protecting properties; rich in natural oils, it acts as an emollient to smooth rough cells on the skin's surface, and offer moisturizing benefits."
When using the new launches, Maran suggests that you warm two to four drops in your hands and gently apply all over your face, alone or after your serum and moisturizer. The texture of the hemp seed-infused oil is slightly more lightweight than its CBD counterpart, which makes it ideal for under-makeup wear.
"Pure [ingredients], I believe, are faster, better, harder — it can work," Maran says. "Less is more."
Source : https://www.allure.com/story/josie-maran-skin-dope-cbd-hemp-facial-oils