People Think The Founder Of A Popular Skin Care Brand Suggested That A Black Woman Should Lighten Her Skin — Here's The Full Story

This trendy skin care company is facing controversy.

  • Skin-care company DECIEM is facing accusations of racism after a recent Instagram comment by its founder, Brandon Truaxe.

  • People believe Truaxe recommended a product with the skin-lightening ingredient

    Ascorbyl Glucoside to a woman of color.

  • A representative for DECIEM told INSIDER the product does not contain Ascorbyl Glucoside, and is unsure where the confusion has come from.

A few months ago, Toronto-based skin-care line The Ordinary — and its umbrella company, DECIEM — became one of the most popular new beauty brands thanks to its simple ingredients and surprisingly affordable prices. Even Kim Kardashian West sang The Ordinary's praises in a recent post on her app.

However, things have recently taken a turn for the company after social media users accused its founder Brandon Truaxe of racism and claim he suggested that a black woman should lighten her skin in an Instagram comment.

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People think the founder of a popular skin-care brand suggested that a black woman should lighten her skin — here's the full story
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