Skin-care company DECIEM is facing accusations of racism after a recent Instagram comment by its founder, Brandon Truaxe.
People believe Truaxe recommended a product with the skin-lightening ingredient
Ascorbyl Glucoside to a woman of color.
A representative for DECIEM told INSIDER the product does not contain Ascorbyl Glucoside, and is unsure where the confusion has come from.
A few months ago, Toronto-based skin-care line The Ordinary — and its umbrella company, DECIEM — became one of the most popular new beauty brands thanks to its simple ingredients and surprisingly affordable prices. Even Kim Kardashian West sang The Ordinary's praises in a recent post on her app.
However, things have recently taken a turn for the company after social media users accused its founder Brandon Truaxe of racism and claim he suggested that a black woman should lighten her skin in an Instagram comment.